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If you don’t have enough social proof to verify your viability and authority, you face the prospect of fading Silently. Hence, the numbers can and often do make all the difference. Popularity is the main yardstick by which we measure credibility and value on platforms like these. In fact, it’s precisely what each and every social media user does subconsciously. Making snap judgments like these is neither new nor unusual. Immediately, which of the two stands out as the candidate of choice? ![]() Let’s say that the first candidate also has plenty of LinkedIn Connections, Endorsements and so on. The only difference being that while one of these candidates has amassed 70000 Followers or more, the other has just a few Followers. You come across two viable candidates with impressive profiles - both of which tick all the right boxes.
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